5 Comments

  1. […] my speak­ing, work and busi­ness. This isn’t an exer­cise in crowd­sourc­ing, we know that isn’t as use­ful as it seems. Rather, I’m reach­ing out to the peo­ple I trust?—?my com­mu­nity of […]

  2. Thanks for your post on crowdsourcing. You sure chose a very thought provoking headline which doesn’t really fit with the content of the text, i.e. crowdsourcing is only stupid when any of your five conditions are met.

    I fully agree with your four out of five conditions. I disagree with your second example–“Where the problem is diffuse and complex,” Even complex issues can be solved in crowdsourcing, if there’s the right type of crowd, consequent steering and rewards for contributions and insight in splitting up the issues into manageable modules. If any of the other conditions are met I agree that crowdsourcing is not the tool you want to use. As a marketing professional I’m of course primarily interested as to how crowdsourcing can be beneficial to and be integrated into a brand’s marketing message. I think one main success factor for any crowdsourcing strategy is when participants are enabled to streamline and aggregate information as much as possible to give highly relevant input. Creating a best fit between participants and the crowdsourced product as well as streamlining communication around modules improves efficiency, gives recognition and creates loyalty towards success and the brand.

    In my blog posts on design crowdsourcing (Crowdsourcing primer 1: http://www.plamper.info/2009/12/crowdsourcing-primer-pt-1/ and 2: http://www.plamper.info/2009/12/crowdsourcing-primer-pt-2/) I developed a framework for companies and participators to engage in crowdsourcing.

    I’d love to have your feedback!

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