Most organisations are grappling with the digital revolution and its democratization of communication. The US Army is no different.
However, they have met the organisational challenges of social media head on and have become an acknowledged leader in practice. They along with other parts of the US military – such as the US Air Force – have invested resources in adopting, using and benefiting from this digital revolution.
It is interesting that so many civilian organisations are still ignoring the potential benefits of the digital revolution while government and military adopt it so readily.
The US Army has updated their Social Media Handbook for 2011 and it’s available on slideshare as well as embedded below.
It’s worth a read no matter what stage of adoption your organisation is at – it gives some good ideas about how to communicate with people about how an organisation can use social media.