Science communication and social media #media140au

Attending the Media 140 Conference in Brisbane today. The tag line for this conference is “exploring the impact of social technologies on science communication” and it explores some of the issues and challenges facing science communication today.

There’s been a great line-up of speakers so far, with:

  • Bernie Hobbs, ABC Science (who’s doing an excellent job as Conference host)
  • Dr Andrew Maynard, Director of the University of Michigan Risk Science Center and the Charles and Rita Gelman Risk Science Professor at the University of Michigan School of Public Health.
  • Natasha Mitchell , ABC presenter of All In The Mind.
  • Wilson da Silva , Editor-in-Chief of COSMOS
  • Elena McMaster , Nanotechnology Project for Friends of the Earth Australia
  • Craig Thomler , Gov 2.0 advocate
  • Dr Craig Cormick , Manager of Public Awareness and Community Engagement for the Australian Government’s Department of Innovation, Industry, Science and Research
  • Dr Kristen Lyons, Senior lecturer in Sociology at the University of Queensland

Dr Andrew Maynard’s keynote on Social media and science communication – a load of Jackson Pollocks? was interesting and he noted his top three issues to consider for science communication:

  • Hubris – disregarding the medium because you don’t understand it. Assumed authority – old model does not work, and Control – “rather misguided theory that we can control conversations”.
  • Creating value – behaving like rockstars does not give us credibility as science communicators – remember cause & effect. Trying to mimic viral videos and blogs is not the answer need to have the good content that creates value.
  • Uncivil behaviour – feeling that we can “tell people forcefully what is right until the get the message” – ends up alienating people we need to connect with.

And a fascinating panel session on Web 2.0 or Web too far? chaired by Natash Mitchell. The panel discussed topics as varied as:

  • Online democratisation and/or demonization.
  • How to manage when the web is used to distort, misinform and distribute propaganda.
  • How anti-science ideologies and commercial agendas use the web, and how we should use social media to democratise scientific knowledge.

Media 140 Brisbane - Science Communication

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