Authenticity online – not necessary, perhaps essential or Kitteh vs Chickin

This talk by Bitly’s Matt LeMay at Monki Gras entitled: Kitteh vs Chickin: How What We Share is Different from What we Click is important and is really worth watching.

This talk gives us some really important insights into the changed world we now inhabit.  The world in which our passing fancies and offhand comments were written on the wind has passed into history.  Now most things that we click or share online are recorded and ready for analysis.

Matt draws out the point that our real selves – the ones  who listen to Lady Gaga or Katie Perry and then delete them from our scrobbles – are revealed by our online activities.

As Jung suggested, it might be time to embrace our shadow (or as Matt LeMay suggests, learn to be okay with being a kitteh).

I commend this video to you, it presents important concepts in a really engaging way.