I’ve been saying for the past year that Enterprise 2.0 is where the real action is – not freebie consumers applications. But there are significant issues and risks that need to be addressed. Here’s an old post on the topic.
I will be chairing the panel on “handing your brand over to the consumer – are you ready to let go”, at ad:tech Sydney on Tuesday 10 March. It’s going to be an interesting panel – each member brings a different perspective to the topic & they all [...]
