Seth Godin’s recent post Out of bounds got me thinking about the implicit contracts that we create almost unconsciously everyday.
In Seth’s post he’s talking about companies and their marketing. He notes how upset people get when a brand or product does something that does not fit into [...]
Here are the slides that I did not use for my talk at Growthtown earlier in the week – but they do give a flavour of what I actually drew on a whiteboard.
