Tweet The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they do not engage with you then you will simply jump in the car and head off to the choices offered by the big shopping [...]
Entries Tagged as 'marketing'
Why I'm probably not a social media expert and neither are you
February 21st, 2010 · 6 Comments · ideas
Tweet Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification. Here’s a few of my thoughts on the matter, from the perspective of someone who sees herself as an apprentice on a learning journey. Anyone who [...]
Engagement Marketing In The Age Of Web 2.0
February 18th, 2010 · Comments Off · ideas, speaking
Tweet Here are the slides from my presentation at the National Growth Summit in Sydney today. Engagement Marketing In The Age Of Web 2 View more presentations from Kate Carruthers. Tweet
Tags: business·community·customer·marketing·social media·social networking·web 2.0
National Growth Summit 2010
February 15th, 2010 · Comments Off · ideas, speaking
Tweet I’m speaking at the National Growth Summit 2010 in Sydney this week about engagement marketing and running a workshop on Technology to drive Growth. The line-up includes a number of international luminaries along with local experts, gurus and knowledgeable people such as: Mick Liubinskas, Stephen Collins, Mike Walsh & Stephen Belfer. There’s also workshops [...]
Tags: business·connection·future·marketing·social media·technology
2010 Blog theme – women in …
February 14th, 2010 · 2 Comments · ideas
Tweet I’ve been thinking about having an overarching theme for my blog this year and have finally decided on women in … that is women who are doing interesting things like finance technology science engineering management innovation start-ups marketing media and whatever other interesting careers pop up Women have come such a long way in [...]
Tags: business·careers·community·finance·future·innovation·management·marketing·media·women
Trust, customer service and customers you do not want any more
November 24th, 2009 · 3 Comments · ideas
Tweet I’ve been thinking about my recent American Express experience – outlined in AMEX discovers new depths to customer service. It is clear to me that companies have the right to choose which customers they deal with. But it seems that how they remove those customers from the books is the critical thing for brand [...]
AMEX discovers new depths to customer service
November 22nd, 2009 · 8 Comments · ideas, reviews
Tweet I’ve been an American Express customer for a long time. But recently they made it apparent that they do not want my custom so I’m in the process of closing my accounts. Unless their customer service tactics are treat ‘em mean and keep ‘em keen something very strange is happening at that company IMHO. [...]
Startup Barcamp Sydney Nov 2009
November 22nd, 2009 · 7 Comments · ideas
Tweet Startup Barcamp Sydney was on yesterday and I managed to drop in. It was held at one of my favourite venues for unconferences – ATP Innovations- and it might possibly be the first barcamp to feature fresh coconut juice in the shell. This event was part of Global Entrepreneurship Week (which was hosted nationally [...]
Neuromarketing and mind over matter
November 5th, 2009 · Comments Off · ideas
Tweet A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article cites the famous example of Coke v. Pepsi – where blind taste tests showed a preference for Pepsi, whereas visible labels gave rise to [...]
Tags: business·marketing·psychology
Customer service and student support – QUT gets it
September 21st, 2009 · 2 Comments · ideas
Tweet As both an educator and tertiary student I’ve been able to see both sides of the fence. A recent experience with Queensland University of Technology stands out as exemplary in both student support and customer service. A change in personal circumstances recently meant that I needed to make a decision and act very quickly [...]
