Aide-Memoire
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Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification.
Here’s a few of my thoughts on the matter, from the perspective of someone who sees herself as an apprentice on a [...]
Here are the slides from my presentation at the National Growth Summit in Sydney today.
Engagement Marketing In The Age Of Web 2 View more presentations from
I’m speaking at the National Growth Summit 2010 in Sydney this week about engagement marketing and running a workshop on Technology to drive Growth.
The line-up includes a number of international luminaries along with local experts, gurus and knowledgeable people such as: Mick Liubinskas,
I’ve been thinking about having an overarching theme for my blog this year and have finally decided on women in …
that is women who are doing interesting things like
finance technology science engineering management innovation start-ups marketing media and whatever other interesting careers pop up [...]
I’ve been thinking about my recent American Express experience – outlined in AMEX discovers new depths to customer service.
It is clear to me that companies have the right to choose which customers they deal with. But it seems that how [...]
I’ve been an American Express customer for a long time. But recently they made it apparent that they do not want my custom so I’m in the process of closing my accounts. Unless their customer service tactics are treat ‘em mean and keep ‘em keen something very strange [...]
Startup Barcamp Sydney was on yesterday and I managed to drop in. It was held at one of my favourite venues for unconferences – ATP Innovations- and it might possibly be the first barcamp to feature fresh coconut juice in the shell.
A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing.
The article cites the famous example of Coke v. Pepsi – where blind taste tests showed [...]
As both an educator and tertiary student I’ve been able to see both sides of the fence. A recent experience with Queensland University of Technology stands out as exemplary in both student support and customer service.
A change in personal circumstances recently meant that I needed to make [...]
Here’s an excellent example of a legal or marketing department (or both) who don’t seem to get how the internet & search engines work.
Further, it shows a real disconnect between the kind of content on the site and the policies supporting the site.
Wonder why they bothered putting all [...]
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