Tweet A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing. The article cites the famous example of Coke v. Pepsi – where blind taste tests showed a preference for Pepsi, whereas visible labels gave rise to [...]
Entries Tagged as 'psychology'
Neuromarketing and mind over matter
November 5th, 2009 · Comments Off · ideas
Tags: business·marketing·psychology
