Initiation Phase

Key Focus | Key Process Steps | Key Milestones | Important Things to Do Now

Key focus: Does it make sense for us to do? Is it worth pursuing?

This phase is focused on business benefits and should include a larger group of stakeholders than during the concept phase.
An important element of this phase is the identification of stakeholders and where they are on the spectrum of support for the project. Not all stakeholders need to be openly supportive, but if important stakeholders are visibly negative it can harm the project.

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Key Process Steps

  • Prepare business case to seek funding
  • Seek funding
  • Appoint sponsor

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Key Milestones

  • Signed business case
  • Funding approved
  • Phase review

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Important Things to Do Now

  • Stakeholder analysis
  • Ensure you understand business drivers and risks
  • Keep notes of all discussions

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