It is interesting to read through the notes on this recent decision by the Federal Court of Australia. It’s worth reading the entire post on Mallesons’ site or even the judgement here on AUSTLII.
It looks like the traditional news media are losing ground on their ambit claims to own everything 😉
As Mallesons so neatly summarise it:
“The Federal Court of Australia today decided that copyright did not subsist in newspaper headlines. See Fairfax Media Publications Pty Ltd v. Reed International Books Australia Pty Ltd  FCA 984. This is the first time anywhere in the world that a common law court has fully considered and decided this issue.”
“Businesses that abstract and summarise the works of others will be able to continue to use the title or headline of the original source when citing the original source.”
via No Copyright in Newspaper Headlines – 7 September 2010.
Here’s an excellent example of a legal or marketing department (or both) who don’t seem to get how the internet & search engines work.
Further, it shows a real disconnect between the kind of content on the site and the policies supporting the site.
Wonder why they bothered putting all that funky interactive content on their site if they don’t want anyone to link to it? Hey *Vegemite – perhaps it’s time to revisit your policy?
Vegemite’s Ass-Backward Web Philosophy: Don’t Link to Us
Posted by Abbey Klaassen on September 11, 2009 @ 03:17 PM
Here’s one for the annals of marketer stupidity.
As BoingBoing points out today (after noticing it on Tetherd Cow Ahead), Kraft’s Vegemite site has perhaps one of the most backward privacy policies known to man and marketer. It forbids anyone from linking to it.
Yes, you read that right — you might actually like Vegemite, you might appreciate the recipes on its site, you might find useful the “Kids Corner” section where it offers up Vegemite-themed classroom activities for grade-school teachers — but don’t even think about giving any link love. With links being an integral piece of a search strategy, perhaps that’s why Vegemite’s own site wallows in the bottom half of a Google search, below videos and shopping links. (Sneaking on the first page of search results for the brand? The BoingBoing post that highlights the ridiculous linking policy, which shows just how beneficial a smart linking policy can be for SEO.)
* I am ready for the Vegemite jokes that suggest this is all part of a plan to save the world from this product 😉