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Australian software awards 2004

Was on a judging panel for the Australian Consensus Software Awards yesterday. It is fascinating how much really good software is out there, innovative and clever stuff. The winners are not announced for a few weeks – but info will be on the Consensus site fairly soon.

It is also interesting the variety of business models people in IT are using. The smaller companies (really micro businesses) often have a great idea & excellent development work but sometimes there is little idea about of how to bring the idea to market effectively.

I think there is a real market niche for a shared marketing resource across a number of these micro businesses. They clearly need help and probably don’t know how to get it, on the other hand, they may not even realise they need that kind of help.