According to George F. Colony here are Six things about marketing in the world of Web 2.0 that the CEO should know:
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One: Your Company Is Inside-Out In An Outside-In World
Two: Your Company Has A Bad Web Site
Three: You Should Be Asking Your Customer One Question
Four: You Don’t Own Your Customer; Your Customer Owns You
Five: Bits Want To Be Free — Bits Want To Break The Law
Six: Great Marketing + Great Technology = The Only Way Forward
via Aide-mémoire
Aide Mémoire 
TOP PORTUGUESE UNIVERSAL WRITER: CRISTOVAO DE AGUIAR.He has, also, translated into Portuguese the Wealth of Nations by Adam Smith.He has been awarded several prizes.Don’t forget the name of this great author, you’ll be hearing of him soon.Thank you for spending time in Universal Culture.Thanks for visiting.
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