Six things about marketing in the world of Web 2.0 that the CEO should know

According to George F. Colony here are Six things about marketing in the world of Web 2.0 that the CEO should know:
One: Your Company Is Inside-Out In An Outside-In World

Two: Your Company Has A Bad Web Site

Three: You Should Be Asking Your Customer One Question

Four: You Don’t Own Your Customer; Your Customer Owns You

Five: Bits Want To Be Free — Bits Want To Break The Law

Six: Great Marketing + Great Technology = The Only Way Forward

via Aide-mémoire

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.

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