Xobni & their marketing strategy

Xobni said they will give me beta access if 2 people click thru on this link to register for beta access too. I’m not quite sure how I feel about this. Is it ‘friendly’ viral marketing or is it more akin to blackmail? Still thinking about this.

Xobni outlook add-in for your inbox

By Carruthers via Aide-mémoire


Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.

2 thoughts

  1. Thanks Jane – I do appreciate your offer. But I still pondering the morality of their approach & wondering if I really want an invite now?


Comments are closed.