User generated content & the mainstream

Even the mainstream (i.e. banks) are starting to understand the power of UGC (user generated content) – here is the quote of the week:

“I believe that notions like user centred development, like user-created content and social networking are all very powerful trends and that it would be crazy not to understand it and determine how to exploit them.”

– Michael Harte CIO, Commonwealth Bank of Australia

By Carruthers via Aide-mémoire


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