Analysis of how people use tag clouds

Here is Garrick Schmitt’s presentation for the IA Summit on consumer behaviour and Web 2.0 called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype. It builds on the consumer behavior research AARF did late last year and provides some interesting insight into online consumer behaviour. Of particular interest is the information regarding importance of distribution, as I’ve always considered this to be a key issue to address. Also of interest is the growth in niche-ness.

By Carruthers via Aide-mémoire
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Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.