Are your consumers using social media?

Ad Age thinks so & has nine profiles of who your targets are and where they might be online.

This is all very interesting since marketers appear to be shifting more of their spend to online channels: “88% of marketers who use social media plan to spend more on it this year, and 31% of those said they will spend “significantly more,” according to Prospero Technologies research.”

By Carruthers via Aide-mémoire

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.