Social networking traffic v. email


Late last year Hitwise reported that social networking internet traffic surpassed email service internet traffic in the UK. This trend was also noted in Asia.

This is a signifier of a shift in the role of online social networks, and ordinary people are increasingly finding utility in social networks. This all makes sense when you realise that human beings already doing social networking in real life. The online versions merely enable broader connections than are possible in real life not using technology.

In real world social networks it is hard to stay in contact with people who have moved away from your location. But online social networks enable us to stay connected with people who are not physically proximate. What are businesses going to do about this?

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.