Interesting Corporate Blog

Have been thinking and talking to lots of people about Enterprise 2.0 recently and came across an interesting blog by some people at Oracle in Australia. Their blog – The Red Room – is a great example of grass roots corporate blogging to reach out to stakeholders.

It is really worth a look as these folks seem to be engaged in genuine dialogue and communication (very un-Oracle if you know what I mean).

The blog aggregates stuff they find interesting around the traps and shares useful Oracle technology related information. They are also experimenting with different media such as podcasts and slideshows to see what works.

Good to see a human face on such a big company for a change! Impressive that Oracle is communicating on a human level for once.

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.

One thought

  1. What is less impressive is the double-tap typo in the right-hand column:"For Fun Carls Latest Photo's"-> "For Fun Carl's Latest Photos"Businesses would be well-reminded that even casual, social media communications are a representation of their brand, and should be reviewed as such.


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