Twitter is either dying or going mainstream?

Funny how some things change and others don’t. Back in the early part of 2008 stories of Twitter’s demise were prevalent. I saved this Hitwise chart back in July 2008, which showed how UK traffic was trending upwards. From the perspective of 2009 we can see Twitter remains resilient and has made some significant improvements.

Stories about the demise of Twitter remind of me of that Mark Twain story – perhaps they are slightly exaggerated?

Twitter Prediction #1 for 2009: we can expect to see a plethora of prognostications about Twitter – the platform (its potential scalability, security flaws, etc); their business model (its existence at all, its general crapness, or its sheer genius); and their imminent demise (all of which might or might not be true).

Twitter Prediction #2 for 2009: we can expect to see a multitude of articles, blog posts and videos that tell us how Twitter is really going mainstream now (or not depending on the author’s viewpoint).

[Chart Source: RobinGoad @ Hitwise]

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.