ad:tech Sydney – Online brands & control

http://api.viostream.com/player/v5/viostream.player.jsI will be chairing the panel on “handing your brand over to the consumer – are you ready to let go”, at ad:tech Sydney on Tuesday 10 March. It’s going to be an interesting panel – each member brings a different perspective to the topic & they all have strong opinions which they are happy to share:

  • Charis Palmer, Managing Editor, Online Banking Review
  • Jackie Maxted, CEO, beautyheaven.com.au
  • Gareth Llewellyn, Corporate Communications Manager, Oracle Australia

The panel have already had some lively discussion on the topic including issues like:

  • What ‘handing your brand’ over means
  • Getting the tone right – relaxed culture vs. corporate tone, and informal vs. formal messaging
  • Lessons learned
  • Transparency and legal & compliance issues

We recorded this pre-conference chat with Jenny Willams and me the other day, all very exciting as I’m more used to speaking to a live audience rather being on video …
PS: not saying that Jenny is not a real person though 😉

http://api.viostream.com/player/v5/JSEmbed.axd?vsid=31494

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.