#katebreak @ ad:tech sydney

A while back Kate Kendall wrote a blog post that noted a number of women named ‘Kate’ or ‘Katie’ who are involved in Australian women in online marketing movement (WOMM).


Coincidentally a bunch of women named Kate/Katie were attending ad:tech Sydney and were all tweeting as one does at conferences nowadays.

The idea that came up was for all the Kates to get together during a coffee break – it was quickly termed #katebreak. It was closely followed by requests by non-Kates to join us for coffee. Thus a meme was born.

We enjoyed a nice cup of coffee & cupcakes, it was pleasant to catch up with folks in real life (and it was easy to remember everyone’s name 😉

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.

4 thoughts

  1. Hi Kate

    It was great to catch up with all the Kate/Katies and meet some new ones!

    We’ll definitely have to organise more Kate/Katie/Cake meet ups soon.

    : )



  2. Oh so sad I missed this one as I’ve only just joined twitter today from listening to the adTech conf yesterday.

    So behind the “Kate-ball” it isn’t funny…



  3. So sad I missed the cake break with my prep session overlap. Was great to catch up with you again though and looking fwd to the next trip over that way.
    Matt – the minti guy from Perth 😉


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