A while back Kate Kendall wrote a blog post that noted a number of women named ‘Kate’ or ‘Katie’ who are involved in Australian women in online marketing movement (WOMM).
Coincidentally a bunch of women named Kate/Katie were attending ad:tech Sydney and were all tweeting as one does at conferences nowadays.
The idea that came up was for all the Kates to get together during a coffee break – it was quickly termed #katebreak. It was closely followed by requests by non-Kates to join us for coffee. Thus a meme was born.
We enjoyed a nice cup of coffee & cupcakes, it was pleasant to catch up with folks in real life (and it was easy to remember everyone’s name 😉
Aide Mémoire 
SilkKate was there. So was KateCharm.
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Hi Kate
It was great to catch up with all the Kate/Katies and meet some new ones!
We’ll definitely have to organise more Kate/Katie/Cake meet ups soon.
: )
Katie
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Oh so sad I missed this one as I’ve only just joined twitter today from listening to the adTech conf yesterday.
So behind the “Kate-ball” it isn’t funny…
kt
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So sad I missed the cake break with my prep session overlap. Was great to catch up with you again though and looking fwd to the next trip over that way.
Matt – the minti guy from Perth 😉
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