Social network marketing for real

People have been asking me for ages if any real companies are using social networks for their marketing, so it was interesting to come across this data from Capital One in the UK.

Robin Goad from Hitwise reports that “Facebook is now its second biggest source of traffic, and even overtook Google UK for one month earlier this year.”

Here is an example of a mainstream company that is using online effectively to redirect advertising spend and obtain measurable results.

As I have been known to say, we need to fish where the fish are.  These days the fish are overwhelmingly on social networking sites.  The real trick is catching them.


Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.