People have been asking me for ages if any real companies are using social networks for their marketing, so it was interesting to come across this data from Capital One in the UK.

Robin Goad from Hitwise reports that “Facebook is now its second biggest source of traffic, and even overtook Google UK for one month earlier this year.”

Here is an example of a mainstream company that is using online effectively to redirect advertising spend and obtain measurable results.

As I have been known to say, we need to fish where the fish are.  These days the fish are overwhelmingly on social networking sites.  The real trick is catching them.