Speaking at SME Technology Summit 2009

Really looking forward to speaking at the SME Technology Summit by The Insight Exchange on 1 December 2009.

There’s lots of interesting speakers:

  • Tim Pethick – Entrepreneur & Founder, Nudie
  • Mark Pesce – Inventor, Writer, Educator, Futurist
  • WilliePang – Managing Director, Search Marketing, Yahoo! Australia
  • Suzi Dafnis – Community Director, Australian Businesswomans Network
  • David James – CEO & Director, Brasserie Bread
  • Matt Barrie – Chief Executive, Freelancer.com
  • Matt Bateman – Managing Director, Viva9
  • Sharon Williams – Founder and CEO, Taurus Marketing

And some of the topics covered include:

  • Using social media to attract customers and generate sales
  • Building an online presence so customers can easily find you
  • Generating revenue while you sleep with eCommerce
  • Selling effectively with email marketing
  • Leveraging your relationships with powerful CRM


Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.