This project is amazing in the way that it brings together so many of the threads of film, gaming, web and social computing. Lots of the ideas that people have discussed, such as the shifting consumption patterns for new media, are realised in this project.
Mordy Koots uses a different approach to telling a story. There are 10 x 3 minute action packed episodes delivered via web and mobile in partnership with NineMSN. It stars the very funny & endearing Shane Jacobsen (of Kenny fame) and is directed by Clayton Jacobsen.
This has not been launched yet, but Jim kindly gave me permission to use the clip. Check it out.
I suspect that this is a glimpse into the future of entertainment led by some Aussie ingenuity and the constraints of making feature films in smaller markets.