Future of news – a direct quote from one Gen Y

Here’s a little quote from one of my Gen Y friends on my Facebook wall today:

“I won’t ever pay for normal news content ever again full stop. If i wanted to subscribe to something niche likes financial markets pieces etc, then potentially yes, but even then i would discerning. I think he needs to get with the program. Old empire = dead. “

Clearly a sample of one in this instance, but it’s not the first time I’ve heard this sentiment. Wonder how this is all going to work out for Rupert?

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.