Annalie Killian … a woman Catalysing Magic

Here is another post in my series on inspiring women.

This time it is my friend Annalie Killian, who is also known as Catalyst for Magic (yes that is really the job title on her business card) or as @MaverickWoman on Twitter.


I’ve known Annalie for many years and have always been inspired and energised by her. Over the years she has evolved as an organisational change agent (catalyst) and intrapreneur. Yet several constants have remained with Annalie over the years, for example, her:

  • passion for change,
  • generosity of spirit,
  • extreme curiosity, and
  • deep joie de vivre.

Here is a bit of insight into the life journey of this woman who has challenged stereotypes and travelled far. In her own words:

How/Why I’m doing what I’m doing now?

Let me start with what I am doing now, then I’ll try and cover the how and why.

Since 2000, when I moved to Australia from South Africa, I have worked as “Catalyst for Magic” at AMP, a large iconic Australian Financial Services brand. My role is Director of Innovation, Collaboration and Communication, and I see it as championing the spirit of “ubuntu” – a Zulu word referring to our inter-connected Humanness” – in all its rich and imaginative and complex essence- and directing that magic towards meaningful and purposeful work and business outcomes. Call it culture, call it engagement, call it creative collaboration, collective intelligence– it’s all of that, and it’s what sets one company apart from the next.

Why I am doing what I’m doing now?

My best friend, who unfortunately died of cancer at age 33, sent me a card after a particularly trying incident working for an extreme bully, GM of Human Resources at the time at the Bayside Aluminium Smelter in South Africa. She said: “You will outlive him…you are a survivor- it’s inevitable”. At the time, I didn’t appreciate it as much as I do now….and I think the essence of what she was referring to is my resilience, resourcefulness and extreme adaptability.

So why do I do what I do? Maybe it was inevitable…I thrive in it! As a corporate maverick, I dodge, weave, swim upstream and take a lot of set-backs but keep on purpose when it comes to innovation and bringing others along. And yes, it is unsettling for some who want to cling to the status quo or the past.

How do I do it?

If “life is what happens when you are making other plans”, then I guess I don’t make too many plans but rather find ways to apply my strengths to opportunities I spot and shape my work that way. I have an insatiable curiosity and am highly attuned to faint signals that others often don’t notice. Believe it or not, these skills were forged in childhood by personal circumstances and it taught me to pick up on almost imperceptible signals and anticipate scenarios- giving me the best ability to cope and navigate through challenges. And I am

Who would have thought that this was preparing me to become a change agent, working in innovation in a large corporation, nurturing the adoption of ideas and collaboration among many to anticipate disruption, embrace change and overcome threats?

My proudest breakthroughs include facilitating the first democratic elections in South Africa in the Zululand region to a peaceful outcome in 1994, establishing the first Community Foundation in Africa and building that into a powerful transformational agency, and establishing + producing the AMPLIFY Innovation & Thought Leadership Festival since 2005. The latter two were the result of spotting signals early and converging many ideas into a powerful vision.

What is the best piece of advice you have ignored to get where you are?

Sticking to the straight and narrow road! I have always meandered down ally-ways and side-streets, and these have yielded the richest discoveries and sometimes set me on a totally different trajectory.

How many times did you nearly give up when things went wrong & what kept you going at those times?

Know that cartoon about the frog trying to strangle the Pelican that’s eating him? That’s me. I can be almost compulsive-obsessive when I want something. I NEVER give up. I just find a different way. And, I have learnt patience…I can bide my time. This is the hardest of course, but I have been rewarded more times than not by letting go of something and then revisiting it at a later time when circumstances caught up. Ideas can be way ahead of their time and one must be willing to cultivate the eco-system to prepare it for an idea. (This feels counter-intuitive because we know how slow organisations can be to change- but there’s no point forcing something so hard that it forces YOU out!)

Are you actually happy?

Yes! Unequivocally yes! I don’t have a perfect life, or actually perfect anything…but it’s sort of all working and there is harmony most of the time. I still have lots of ambition that I hope to realize and it would be great to really push my talents to see where the limits are. There are a few big dreams still looking for a physical manifestation- I’d like to play in a larger international arena and I would also like to help my 2 daughters achieve their dreams. One wants to be a musician and learn Mandarin so she can sing in China, and the other one wants to be a fashion stylist/ editor. I’d like to study Alternate Health like massage therapies as a hobby. (I love spoiling people!)

What do you wish you hadn’t sacrificed to be such a success?

It’s a flattering question, though I don’t think of success as a destination, more as a work-in-progress.

I have not been balanced at all times…favouring the mind and not honouring the body equally. I don’t sleep much…there’s so much living to be done! But no, I have never regretted not sleeping more!

I think my daughters have missed not coming home to cookies and milk served by me, but I don’t do guilt. I know they have gained in many other ways through the way I parent them, like a belief that being deeply immersed in doing something you love and becoming good at it is one of the most pleasurable things in life, and that all mastery requires effort. It’s very funny when I hear them sharing these thoughts with their teenage friends!

What mistakes did you make and what did you learn from them?

I make mistakes all the time…it comes with taking risk and learning. But it’s crucial to be very observant and spot a mistake quickly, then fix it immediately. It helps to have low ego and attachment to a process so you can amend it without feeling like it’s a loss of face!

Outside of a criminal offence, there are few mistakes one cannot overcome professionally or personally. But some mistakes can shadow you throughout your life. One of those is choosing a partner that is not right for you- and being tied to a bad scenario for a lifetime until your children are adults. That’s about the only warning I can give! And…mistakes should not be wasted, they are vessels of personal growth.

What would be the point of a mistake-free life? Can’t think of anything more boring!

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2 thoughts on “Annalie Killian … a woman Catalysing Magic

  1. Killian is another corporate junketeer bludging on the AMP’s long suffering shareholders and ripped- off superannuation customers.
    She is totally self-absorbed and out of touch with reality.Like mos of these usless change agents and self styled internet gurus.

    When the world’s western economy collapses under the weight of the trillions of lost capital due to the criminals on Wall Street and elsewhere later this year she and the bastard banking /retail superannuation system will be consigned to the waste bin of the monopoly capitalism past.

    A complete wanker!

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