In business school we all learned to use the same analytical tools – S.W.O.T., P.E.S.T., P.E.S.T.E.L., BCG Growth Share Analysis, Competitor Analysis, Porter’s 5 Forces, etc.
But at dinner the other night, while chatting to some “kidults” (as they were introduced by their parents), we discussed the P.E.S.T.E.L. analysis.
This stands for an analysis of an issue in terms of the following factors:
It was a joking suggestion from one of the my dinner partners that this analysis was missing an element that got me thinking. This traditional business school analytical tool is typical of US influenced management thinking. It is entirely rational. It does not incoroporate any other perspectives.
I started to wonder, what happens if we add another element to this kind of analysis? What happens if the last lens becomes:
Not sure about the answer on this. But I am very curious as to how the answers change if we move from a P.E.S.T.E.L. analysis to a P.E.S.T.E.L.S. analysis approach?