1. Andrew Young

    Hi Kate,
    A timely and insightful post. In particular, I like your assertion that “the day of set and forget marketing is over”.
    I’m trying to convince digital marketing teams that their website should be viewed as a dynamic and adaptive customer community rather than a static and siloed IT solution.
    But maybe playing with the new exciting tools is more attractive to many, rather than getting the basics right by building personalised websites that engage and delight customers and prospects.
    As more marketing spend migrates to Digital from traditional media I really hope to see a renewed focus on the the media assets that companies actually own – that is their .com sites.
    All as part of an overall strategy as you outline so clearly in this post.

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