Social Media – the US Army gets it

Most organisations are grappling with the digital revolution and its democratization of communication. The US Army is no different.

However, they have met the organisational challenges of social media head on and have become an acknowledged leader in practice. They along with other parts of the US military – such as the US Air Force – have invested resources in adopting, using and benefiting from this digital revolution.

It is interesting that so many civilian organisations are still ignoring the potential benefits of the digital revolution while government and military adopt it so readily.

The US Army has updated their Social Media Handbook for 2011 and it’s available on slideshare as well as embedded below.

It’s worth a read no matter what stage of adoption your organisation is at – it gives some good ideas about how to communicate with people about how an organisation can use social media.

Army Social Media Handbook 2011

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.