If you’ve got time it’s worth taking some of it to watch this interview with Jason and Gary.

Jason Calacanis, himself a serial entrepreneur, is a great supporter of startups with his LAUNCH Conference.

Gary Vaynerchuk is a well known entrepreneur who built up his family business to a major player using social media and the force of his remarkable personality.

Having met both of these guys, one thing that stands out about each of them for me is that they are truth tellers. You might not like what they say, but they call it as they see it. The corollary is that they often put out a helping hand for people who are working on their own startups. Good guys, with good experience, worth listening to.

Gary raises some important issues about how social marketing is not about push. If you’re trying to sell stuff using social media then this is a crucial conversation to understand. As Gary says:

“If Content is King, then Context is God”