99.5% of self-proclaimed social media experts or gurus are clowns according to @garyvee

This kind of stuff is why I love Gary Vaynerchuk! As he correctly identifies, we have people who are clueless about business and about technology hyping that which they do not understand. He also correctly identifies the looming social media bubble:

”99.5 percent of the people that walk around and say they are a social media expert or guru are clowns,”

he says, continuing with

“we are going to live through a devastating social media bubble.”

Source: Techcrunch


Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.

2 thoughts

  1. Kate, Gary has a good point which is bigger than social media, there’s a lot of business advisors who haven’t experienced the thrills and spills of being in business.

    The rise of Social Media has probably allowed more lightly qualified people to get into the business advice area and we’re seeing the effects of that.

    Where I’d disagree with Gary is that the eventual bursting of the social media bubble will be “devastating”.

    Most of the SMEGs will go back to their old jobs as digital strategists or baristas and given most of them aren’t making money, it will be a good result for them as well.



  2. Nice one, Gary! Haven’t seen you before, but you sure engaged me! I particularly liked your clown-nose-banging move. Many thanks for the great points you made. I’ve sent this video to a prospective client who’s keen to start a social media adventure. Best regards, P. 🙂


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