Friction is one of the more important concepts in the world. Many things are either made possible or impeded by friction.
Strike a match and the friction creates a flame. Yet that same kind of friction stops other things from flowing smoothly.
Perhaps the best description of the challenges that arise from friction is from the well known military strategist, Clausewitz:
“Everything is very simple in War, but the simplest thing is difficult. These difficulties accumulate and produce a friction which no man can imagine exactly who has not seen War . . . in War, through the influence of an infinity of petty circumstances, which cannot properly be described on paper, things disappoint us, and we fall short of the mark.”
From: Clausewitz, On War, Book I, Ch. VII
Recently Mark Pesce asked “What happens after we’re all connected?“, and he came up with the answer: “hypereconomics”.
Economics, fuelled by hyperconnectivity and enabled by the removal of friction in processes between people, equals hypereconomics.
And it is this removal of friction in processes, enabled by the internet and mobile technology, that creates the next frontier of opportunities for business.
The combination of mobile accessible applications and peer-to-peer social networks offers an astonishing array of new business opportunities.
In the Arab Spring and Occupy movements we have already begun to see the social and political shifts that are enabled when citizens can communicate and organize effectively through use of mobile technology coupled with social media.
The impact of these political and social movements will necessarily flow on to economic structures. This will create a gap for development of new business models based on removing friction and leveraging peer-to-peer capabilities offered by mobile devices.
Also people are getting used to helping themselves and each other, and the technology is enabling them to act collectively without a great deal of effort. This is the big shift.
We can now collaborate and act collectively even though separated geographically. No longer do we need to meet face-to-face to act. Collective action is enabled and made more efficient with mobile technology in so many hands. And it even facilitates better face-to-face meetings and action (viz. Occupy and the Arab Spring).
I am expecting to see a lot of disintermediation – shifts in the supply chain that that remove some existing intermediary players.
One of the first areas I expect to see this in is new mobile and online peer-to-peer payment models. Another area is aggregation of service providers and potential customers. Up until now aggregating those types of services required large capital investment, but now it just needs a peer-to-peer smart phone application.
If you are an existing economic or financial intermediary it’s time to start planning for this new reality. If you don’t then the dispersed peer-to-peer linked mob might just eat your lunch.