Your Blog Your Brand at Wordcamp Sydney 2012 #wcsyd

I’ll be discussing blogging and building your brand at Wordcamp Sydney 2012 – it’s on at University of Sydney 21-22 July 2012.

You can register here.

Some info about my session:

WordCamp Sydney July 21-22, 2012How personal blogs have revolutionised publishing.

This talk will demonstrate how a WordPress blog can provide a platform for individuals and small businesses to build profile and get noticed.

It will outline:

  • Key practices and principles for blogging success.
  • How to use social media integration to maximise distribution of your messages.
  • How to harness the power of WordPress and plugins for maximum benefit – the must-haves.

What will change the world? Welcome to the hive mind of Twitter.

One of the things I love about Twitter is the way it enables serendipity on a grand scale.  Recently, I can’t remember how, I ran across @blogbrevity (a.k.a Angela Dunn) whose Twitter feed resonated with me and we followed each other.

On June 9th she invited me to join #Ideachat – Twitter Chat & Salon for Twitter Thinkers About “Ideas”. The topic for discussion was “What is the one long-term trend that will change the world?“. As food for thought Angela shared an interview with trend expert and curator Cecile Poignant of TrendTablet.

This topic fascinates me and it aligns nicely with other interests, like Social Innovation Sydney. Also the more that people start to talk and think about things like this then the more likely we are to take action.

The chat was dynamic and thought provoking.  And it got me thinking.

One of the recurring ideas was collective action, and some of the themes are nicely summed up in these tweets:

I started to realise that the big trend is something that enables the self organizing of co-creation. The big trend is the evolution of the hive mind.  It is only with social communication platforms like Twitter that something akin to a hive mind can emerge.

The always on and ambiently connected nature of Twitter is ideal for the emergence of a hive mind.  We begin to shed our privacy and to live within the omnipresent gaze of the group. We are connected into the minutiae of other people’s lives in ways that were not possible before.  We are connected to people in distant places and to the events that occur in their orbit as well as in our own.

Here the very minutiae of chats on Twitter, that so many disparage mindlessly, are important in creating the connections of the hive mind.

Once one becomes accustomed to the continual connection, to knowing the news before it makes the news media, to finding answers to questions faster and better than a search engine, then the connection to the hive mind comes to seem normal.

Then from the connection to the hive mind, one begins to sift out those individuals and groups who hold similar ideas and beliefs.  And from that pool of people the self organization and co-creation can begin.

Some people will try to tell us that feeling weird and strangely out of touch when disconnected from the hive mind is a kind of psychopathology. But they have not yet understood or experienced the new reality of constant ambient connection to the hive mind.

Nor have they seen the results of loose ties in action, network amplification of communication, the reciprocal knowledge engine, and the power of a hive mind working together to co-create change. I suspect that this is just over the horizon.

UPDATE 15 June 2012


Following are a few recent posts that have informed my thinking on this topic:

Why starting a blog is like getting a puppy

It all sounds so easy. Just go to a free site like WordPress.com or Blogger.com sign up and your blog is ready to go.

But it’s not quite that easy. Blogging is a challenging business. It calls for dedication and a willingness to simply write.

You’re putting yourself out there, and some will be critical. But it can be good for getting your feelings out, can be a good way to improve you career prospects, and just a good way to share ideas and prompt conversations.

A really good way to get started with blogging is to sign up for something like NaNoBlogPoMo, where you sign up to write every day for the entire month of November. It was how I reinvigorated
my blogging practice a few years ago.

They key thing though, is to write, and to set yourself targets. But remember, a blog is like a puppy. You do need to look after it.