Your Blog Your Brand at Wordcamp Sydney 2012 #wcsyd

I’ll be discussing blogging and building your brand at Wordcamp Sydney 2012 – it’s on at University of Sydney 21-22 July 2012.

You can register here.

Some info about my session:

WordCamp Sydney July 21-22, 2012How personal blogs have revolutionised publishing.

This talk will demonstrate how a WordPress blog can provide a platform for individuals and small businesses to build profile and get noticed.

It will outline:

  • Key practices and principles for blogging success.
  • How to use social media integration to maximise distribution of your messages.
  • How to harness the power of WordPress and plugins for maximum benefit – the must-haves.

Author: Kate Carruthers

Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is certified in information security and is currently undertaking postgraduate studies terrorism and security. Kate has extensive experience in senior roles in ICT, marketing, data and digital; and is a member of the NSW Government’s Data Analytics Centre Advisory Board. Kate is currently working at the intersection of data analytics, AI, ML, privacy, cyber security, and data protection.