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# ad:tech Sydney - Online brands & control
- URL: https://katecarruthers.com/adtech-sydney-online-brands-control/
- Published: 2009-02-20T05:13:22.000Z
- Updated: 2009-02-20T05:13:22.000Z
- Author: Kate Carruthers
- Tags: ideas, ad:tech, Presentations, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

[http://api.viostream.com/player/v5/viostream.player.js](http://api.viostream.com/player/v5/viostream.player.js?ref=katecarruthers.com)I will be chairing the panel on “handing your brand over to the consumer – are you ready to let go”, at [ad:tech Sydney](http://www.ad-tech.com/sydney/adtech%5Fsydney.aspx?ref=katecarruthers.com) on Tuesday 10 March. It's going to be an interesting panel - each member brings a different perspective to the topic & they all have strong opinions which they are happy to share:

- Charis Palmer, Managing Editor, Online Banking Review
- Jackie Maxted, CEO, beautyheaven.com.au
- Gareth Llewellyn, Corporate Communications Manager, Oracle Australia

The panel have already had some lively discussion on the topic including issues like:

- What 'handing your brand' over means
- Getting the tone right - relaxed culture vs. corporate tone, and informal vs. formal messaging
- Lessons learned
- Transparency and legal & compliance issues

We recorded this pre-conference chat with [Jenny Willams](http://www.ideagarden.com.au/?ref=katecarruthers.com) and me the other day, all very exciting as I'm more used to speaking to a live audience rather being on video ...  
*PS: not saying that Jenny is not a real person though ;)*

[http://api.viostream.com/player/v5/JSEmbed.axd?vsid=31494](http://api.viostream.com/player/v5/JSEmbed.axd?vsid=31494&ref=katecarruthers.com)