> ## Content Index
> Fetch the complete content index at: https://katecarruthers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Are your consumers using social media?
- URL: https://katecarruthers.com/are-your-consumers-using-social-media/
- Published: 2008-05-07T01:04:00.000Z
- Updated: 2008-05-07T01:04:00.000Z
- Author: Kate Carruthers
- Tags: ideas, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

Ad Age thinks so & has [ nine profiles](http://adage.com/digital/article?article%5Fid=126828&ref=katecarruthers.com) of who your targets are and where they might be online.  
  
This is all very interesting since marketers appear to be shifting more of their spend to online channels: "88% of marketers who use social media plan to spend more on it this year, and 31% of those said they will spend "significantly more," according to Prospero Technologies research."   
  
  
By Carruthers via [Aide-mémoire](http://carruthk.blogspot.com/?ref=katecarruthers.com)  
[http://w.sharethis.com/widget/?tabs=web%2Cemail&charset=utf-8&services=facebook%2Cdigg%2Cstumbleupon%2Cdelicious%2Creddit%2Cblinklist%2Cnewsvine%2Cfurl%2Ctailrank%2Cmagnolia&style=rotate&publisher=91b467b0-fcb3-4e42-95e0-1f04ad0c9be9](http://w.sharethis.com/widget/?tabs=web%2Cemail&charset=utf-8&services=facebook%2Cdigg%2Cstumbleupon%2Cdelicious%2Creddit%2Cblinklist%2Cnewsvine%2Cfurl%2Ctailrank%2Cmagnolia&style=rotate&publisher=91b467b0-fcb3-4e42-95e0-1f04ad0c9be9&ref=katecarruthers.com)