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# Future of news - a direct quote from one Gen Y
- URL: https://katecarruthers.com/future-of-news-a-direct-quote-from-gen-y/
- Published: 2009-11-20T23:51:40.000Z
- Updated: 2026-04-01T03:52:09.000Z
- Author: Kate Carruthers
- Tags: future, ideas, business, innovation, media, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

Here's a little quote from one of my Gen Y friends on my Facebook wall today:

> "I won't ever pay for normal news content ever again full stop. If i wanted to subscribe to something niche likes financial markets pieces etc, then potentially yes, but even then i would discerning. I think he needs to get with the program. Old empire = dead. "

Clearly a sample of one in this instance, but it's not the first time I've heard this sentiment. Wonder how this is all going to work out for Rupert?