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# Google's interesting social innovation
- URL: https://katecarruthers.com/googles-interesting-social-innovation/
- Published: 2011-08-07T20:55:05.000Z
- Updated: 2026-04-25T09:09:36.000Z
- Author: Kate Carruthers
- Tags: ideas, innovation, social innovation, sustainability, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

My buddy Anthony Baxter has been a Googler for a while and has worked on many fascinating projects. But what he's working on now is not just interesting from a technology perspective, it is interesting from a social innovation perspective too.

He's working on the Google [Crisis Response Team](http://www.google.com/crisisresponse/about.html?ref=katecarruthers.com), which is part of Google's philanthropic activities, and he'll be talking about this at the next [Social Innovation Sydney Unconference on 13 August 2011](http://socialinnovationsydney.org/2011/08/keynote-13-aug-anthony-baxter-google-crisis-response-team/?ref=katecarruthers.com).

The Crisis Response team is an excellent example of social innovation. [Google](http://google.com/?ref=katecarruthers.com) set it up to focus on technology-driven philanthropy via [Google.org](http://www.google.org/?ref=katecarruthers.com). It is a practical way of helping people who have experienced some kind of disaster or humanitarian crisis. They work to make critical information more accessible during times of crisis.

[As they explain it](http://www.google.org/crisisresponse/about.html?ref=katecarruthers.com):

- Organizing emergency alerts, news updates and donation opportunities, and making this information visible through our web properties
- Building engineering tools that enable better communication and collaboration among crisis responders and among victims such as Person Finder and Resource Finder
- Providing updated satellite imagery and maps of affected areas to illustrate infrastructure damage and help relief organizations navigate disaster zones
- Supporting the rebuilding of network infrastructure where it has been damaged to enable access to the Internet
- Donating to charitable organizations that are providing direct relief on-the-ground[Read more](http://www.google.org/crisisresponse/situation.html?ref=katecarruthers.com)

If you're interested in this kind of thing then [**register now for Social Innovation Sydney Unconference 13 Aug 2011**](http://sibyd2011aug.eventbrite.com/?ref=katecarruthers.com).