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# Handing Your Brand to the Consumer: Are You Willing to Let Go?
- URL: https://katecarruthers.com/handing-your-brand-to-the-consumer-are-you-willing-to-let-go/
- Published: 2009-02-05T05:06:00.000Z
- Updated: 2009-02-05T05:06:00.000Z
- Author: Kate Carruthers
- Tags: ideas, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

Really looking forward to the panel session I'll be leading at [ad:tech Sydney](http://www.ad-tech.com/sydney/adtech%5Fsydney%5Fschedule.asp?ref=katecarruthers.com#session603) on **[Handing Your Brand to the Consumer: Are You Willing to Let Go?](http://www.ad-tech.com/sydney/adtech%5Fsydney%5Fschedule.asp?ref=katecarruthers.com#session603)**

The panel members have an amazing amount of experience between them and we're going to have a great discussion. The panel members are:

- Charis Palmer, Managing Editor, Online Banking Review ([@charispalmer](http://twitter.com/charispalmer?ref=katecarruthers.com))
- Jackie Maxted, CEO, beautyheaven.com.au ([LinkedIn](http://www.linkedin.com/pub/4/833/286?ref=katecarruthers.com))
- Gareth Llewellyn, Corporate Communications, Oracle Corporation ([@mrgareth](http://twitter.com/mrgareth?ref=katecarruthers.com))

I'll post some more information on the topics we will discuss closer to the date.