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# Is too much choice good for us?
- URL: https://katecarruthers.com/is-too-much-choice-good-for-us/
- Published: 2008-12-29T03:52:00.000Z
- Updated: 2008-12-29T03:52:00.000Z
- Author: Kate Carruthers
- Tags: ideas, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

Since I've been considering how to simplify things this [TED](http://www.ted.com/?ref=katecarruthers.com) video on [The Paradox of Choice](http://www.ted.com/index.php/talks/barry%5Fschwartz%5Fon%5Fthe%5Fparadox%5Fof%5Fchoice.html?ref=katecarruthers.com) seems pretty apt. Apparently too much choice is not good for us ...

[http://video.ted.com/assets/player/swf/EmbedPlayer.swf](http://video.ted.com/assets/player/swf/EmbedPlayer.swf?ref=katecarruthers.com)