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# Pip Stocks: startup founder and marketing guru
- URL: https://katecarruthers.com/pip-stocks/
- Published: 2021-05-21T05:57:36.000Z
- Updated: 2026-10-03T13:31:20.000Z
- Author: Kate Carruthers
- Tags: feminism, Founder, podcast, startups, #wp, #Import 2026-10-03 23:30

This time our guest is the charming [Pip Stocks](https://pipstocks.com/?ref=katecarruthers.com). She is a startup founder and marketing guru. We had a fascinating chat about starting new businesses, the importance of choosing the a good life partner, and the challenges of running a business during covid. Another great guest!

> She is passionate about helping businesses get closer to their customers through the concept of #smalldata as a way to drive their competitive edge. Clients include AMP, Coles, The Country Road Group, 2XU, Vicinity Centres, CUB, Treasury Wine Estates, Museum Victoria, Melbourne Zoos, the Vic Gov and others.  
>  
> Pip also works with CEO’s and executive teams to drive more value out of their customer and brand experiences. As an award-winning keynote speaker, regular industry commentator and podcast host, she gets to share her insight and thoughts. She is also a regular contributor to the CMO, CEO and Marketing Magazines, a Business Mentor for RareBirds and in 2017 was voted by Twitter Australia as #4 of Top 10 twitter accounts to follow. And has this year been shortlisted for the [PauseFest Unexpected Twist Award](https://www.pausefest.com.au/news/item/803-pause-awards-2020-finalistts-announced?ref=katecarruthers.com) for a great pivot.  
>  
> As well has having degrees in Marketing and Psychology, last year was a graduate of the Australian Institute of Directors.