> ## Content Index
> Fetch the complete content index at: https://katecarruthers.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Six things about marketing in the world of Web 2.0 that the CEO should know
- URL: https://katecarruthers.com/six-things-about-marketing-in-the-world-of-web-20-that-the-ceo-should-know/
- Published: 2007-10-01T08:04:00.000Z
- Updated: 2026-08-02T05:01:47.000Z
- Author: Kate Carruthers
- Tags: ideas, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

According to George F. Colony here are [Six things about marketing in the world of Web 2.0 that the CEO should know](http://www.forrester.com/Research/Document/0,7211,43163,00.html?ref=katecarruthers.com):  
  
1\. Your Company Is Inside-Out In An Outside-In World  
2\. Your Company Has A Bad Web Site  
3\. You Should Be Asking Your Customer One Question  
4\. You Don't Own Your Customer; Your Customer Owns You  
5\. Bits Want To Be Free — Bits Want To Break The Law  
6\. Great Marketing + Great Technology = The Only Way Forward