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# Social network marketing for real
- URL: https://katecarruthers.com/social-network-marketing/
- Published: 2009-09-13T00:06:01.000Z
- Updated: 2009-09-13T00:06:01.000Z
- Author: Kate Carruthers
- Tags: ideas, business, marketing, social networking, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

People have been asking me for ages if any *real* companies are using social networks for their marketing, so it was interesting to come across this data from [Capital One](http://www.capitalone.co.uk/?ref=katecarruthers.com) in the UK.

Robin Goad from [Hitwise](http://weblogs.hitwise.com/robin-goad/2009/09/capital%5Fone%5Fand%5Ffacebook.html?ref=katecarruthers.com) reports that "Facebook is now its second biggest source of traffic, and even overtook Google UK for one month earlier this year."

Here is an example of a mainstream company that is using online effectively to redirect advertising spend and obtain measurable results.

As I have been known to say, we need to *fish* where the *fish* are. These days the *fish* are overwhelmingly on social networking sites. The real trick is catching them.