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# User generated content & the mainstream
- URL: https://katecarruthers.com/user-generated-content-the-mainstream/
- Published: 2008-01-24T00:14:00.000Z
- Updated: 2008-01-24T00:14:00.000Z
- Author: Kate Carruthers
- Tags: ideas, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

Even the mainstream (i.e. banks) are starting to understand the power of UGC (user generated content) - here is the [quote of the week](http://www.vision6.com.au/em/message/email/view.php?id=261818&u=12626&ref=katecarruthers.com):  
  
"I believe that notions like user centred development, like user-created content and social networking are all very powerful trends and that it would be crazy not to understand it and determine how to exploit them."  
  
– Michael Harte CIO, Commonwealth Bank of Australia  
  
By Carruthers via [Aide-mémoire](http://carruthk.blogspot.com/?ref=katecarruthers.com)  
  
  
[http://w.sharethis.com/widget/?tabs=web%2Cemail&charset=utf-8&services=facebook%2Cdigg%2Cstumbleupon%2Cdelicious%2Creddit%2Cblinklist%2Cnewsvine%2Cfurl%2Ctailrank%2Cmagnolia&style=rotate&publisher=91b467b0-fcb3-4e42-95e0-1f04ad0c9be9](http://w.sharethis.com/widget/?tabs=web%2Cemail&charset=utf-8&services=facebook%2Cdigg%2Cstumbleupon%2Cdelicious%2Creddit%2Cblinklist%2Cnewsvine%2Cfurl%2Ctailrank%2Cmagnolia&style=rotate&publisher=91b467b0-fcb3-4e42-95e0-1f04ad0c9be9&ref=katecarruthers.com)