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# Xobni & their marketing strategy
- URL: https://katecarruthers.com/xobni-their-marketing-strategy/
- Published: 2008-01-16T09:37:00.000Z
- Updated: 2008-01-16T09:37:00.000Z
- Author: Kate Carruthers
- Tags: ideas, #Migrated-1775015344493, #wp, #wp-post, #Import 2026-04-01 14:49

Xobni said they will give me beta access if 2 people click thru on this link to register for beta access too. I'm not quite sure how I feel about this. Is it 'friendly' viral marketing or is it more akin to blackmail? Still thinking about this.  
  
[![Xobni outlook add-in for your inbox](http://www.xobni.com/images/banners/formyinbox.gif)](http://www.xobni.com/?friend=35711&ref=katecarruthers.com)
  
  
By Carruthers via [Aide-mémoire](http://carruthk.blogspot.com/?ref=katecarruthers.com)  
  
[http://w.sharethis.com/widget/?tabs=web%2Cemail&charset=utf-8&services=facebook%2Cdigg%2Cstumbleupon%2Cdelicious%2Creddit%2Cblinklist%2Cnewsvine%2Cfurl%2Ctailrank%2Cmagnolia&style=rotate&publisher=91b467b0-fcb3-4e42-95e0-1f04ad0c9be9](http://w.sharethis.com/widget/?tabs=web%2Cemail&charset=utf-8&services=facebook%2Cdigg%2Cstumbleupon%2Cdelicious%2Creddit%2Cblinklist%2Cnewsvine%2Cfurl%2Ctailrank%2Cmagnolia&style=rotate&publisher=91b467b0-fcb3-4e42-95e0-1f04ad0c9be9&ref=katecarruthers.com)