Handing Your Brand to the Consumer: Are You Willing to Let Go?
Kate Carruthers Really looking forward to the panel session I’ll be leading at ad:tech Sydney on Handing Your Brand to the Consumer: Are You Willing to Let Go? The panel members have…
February 2009
Are we seeing the death of small government & personal responsibility?
It seems that there are very few political parties that genuinely support small government & individual responsibility any longer. Further, given the global financial crisis, governments around the world are…
Glass half full or half empty?
It’s all in the attitude really! I have been working with a number of people over the past year as a business coach and it continues to amaze how critical…
Marketing principles for the digital age?
This is the traditional marketing model we all learned in university. But we really need to consider if this model remains appropriate for the digital age. My instinct is that…
National Blog Posting Month (NaBloPoMo) Retrospective
As a bit of an experiment I participated in National Blog Posting Month for January 2009. It was a real test of discipline to write something every single day. But…