Does your company have a “message gap” problem?
Kate Carruthers Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a…
Burson-Marsteller has just realased a study on Message Gap Analysis where they investigate the cut through of corporate messaging to mainstream media. Their research indicates some scary results: “… a…