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2010
International Women’s Day 2010 #IWD
It is fascinating to note on this International Women’s Day that one of our major newspapers has an article titled “Gender pay gap shows no sign of abating“ The gender…
Engagement marketing is about people
The best place to see engagement marketing in action is in a small town that is not far from a large shopping centre. Here the shopkeepers know that if they…
realtime really? my slides from #media140
Spoke during the last session of the day at Media 140 Perth about realtime web and how it might evolve into an internet of connected people and things. Our evolution…
#febusave update – nearly 9,000 women signed up
Nearly 9,000 women signed up for the Febusave 2010 campaign, for example: 2,307 pledged to give up buying lunch 1,118 pledged to give up treats 162 pledged to give up…
Why I’m probably not a social media expert and neither are you
Over the past few years a plethora of Social Media Experts* have cropped up and their tweets, posts, podcasts etc serve up a cacophony of advice and pontification. Here’s a…
Progress report on my #febusave pledge
For the month of February I decided to give up driving to work and bank the savings. It’s been surprisingly easy to catch the train each day, even if it…
Not just Twitter, most conversation is meaningless babble
It’s not really meaningless babble anyway! And this is not necessarily a bad thing. Most conversation is not important for the words we speak. Instead it is the act of…
Engagement Marketing In The Age Of Web 2.0
Here are the slides from my presentation at the National Growth Summit in Sydney today. Engagement Marketing In The Age Of Web 2http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=engagementmarketingintheageofweb2final2-100217160839-phpapp01&stripped_title=engagement-marketing-in-the-age-of-web-2 View more presentations from Kate Carruthers.
7 questions to ask re new technology for your business
These questions apply for all kinds of technology decisions including hardware, software, or even social media and social networking technologies. Business people do not want to spend money on unnecessary…