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Kate Carruthers

The User Revolution & IT

Caught up with Tom Austin at the Gartner conference in Sydney in late 2008 and he shared his perspective on the web 2.0 user revolution and its impact on IT. Tom started out by asking how organisations fell so far behind user & internet trends. He noted that in

Required history for anyone considering online marketing

Jeremiah Owyang' post on A Chronology of Brands that Got Punk’d by Social Media should be required reading for all marketers seeking to venture online. Some of the issues in these marketing disasters include: * lack of openness & authenticity * just not getting the community & what made sense

Cloud Computing - are we there yet?

Way back in the early 1990s Sun Microsystems had a slogan "the network is the computer". It did not make sense to any of us back then. However, today it is a different story. Today we are rapidly moving our personal applications into the Cloud sometimes perhaps without

Modern security thinkers

There's a good list of modern military thinkers on Kotare's blog. For anyone trying to make sense of much of the stuff going on around the world this list is a good starting point.

Why not give peace a chance?

During our busy lives it seems to me that we often let the chances for peace pass us by. And how does this happen? It happens with our reactions to things, to events, to words and actions by other people. For example, the snappy response to a question asked when

Hope is not a strategy, so what are we going to do?

It was very interesting to watch the 2008 US election campaign with all its talk of hope. Checking Wikipedia, a definition of Hope "is a belief in a positive outcome related to events and circumstances in one's life." But hope is not a strategy by which

The changing marketing landscape ...

Marketing in the good old days:In the past marketers thought they were in control of their brand and their messages. They had lots of resources and became expert at creating above the line and below the line campaigns that pushed their messages out to their consumers. In this world

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